Grow your business in our online marketplace filled with wholesale buyers

The free and easy way for wholesale buyers to discover & buy your products
Fast & free setup

Order management made simple for food & beverage suppliers

Automate & streamline your operation with B2B wholesale ordering software
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Update products instantly

Add, change or remove any product and all your buyers are updated instantly

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Integrates with Xero

Automatically attach and link invoices from Xero to all your orders

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In-app messaging

Send & receive messages with any order, so everyone can see what was discussed

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Works on all devices

Securely available anytime, anywhere and it’s always backed up

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Team access

Give people on your team easy access to manage or view orders

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Complete order history

See all the details of every order you’ve ever made on Upstock

Coffee roasters

Upstock is ideal for coffee roasters and franchises. Mojo Coffee supplies beans and fresh baked goods to all their outlets using Upstock. With Upstock, head office monitors and controls what each outlet is ordering, streamlining their end-to-end supply chain operation.

Soft drinks & juices

For producers like Six Barrel Soda Upstock lets them quickly dispatch their daily orders, including orders going through 3PL providers, for faster and more accurate distribution.

Wine, beer & liquor

When ordering alcohol it's critical that buyers specify the exact vintage or brew, as well as the right unit size – otherwise it causes expensive and wasteful errors, not to mention frustrated customers. With Upstock, orders are always specific and highly accurate.


Bakeries are around the clock operations, with precise lead times, and perishable goods that need to be delivered fresh from the oven. That's why bakeries like Brezelmania depend on Upstock to make sure they're getting orders quickly and accurately.

Upstock saves suppliers time & money

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New stockists typically
Increases 5–20%
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Processing times typically drop from
2–3 Hours to 15 minutes
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Daily errors typically drop from
5–15% to nearly 0%

See why suppliers love Upstock for order management

Read customer stories

Get your first 50 orders free!

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Suppliers only pay for what you use

$1 per order

Frequently asked questions

Will my customers be charged to place an order with me?

No, customers aren't charged to place orders – we don’t want there to be any barriers for your customers placing orders.

Why is pricing based on usage rather than a flat fee?

If it was flat fee pricing, you'd be charged regardless of your order volumes – as we've seen with covid, order volumes are impacted, so usage pricing is more fair and sustainable.

How do my customers know they can order via Upstock?

All order confirmation emails include a link to use Upstock for their next order.