Join the largest, fastest growing marketplace • Receive orders from thousands of cafes, restaurants and grocers on Upstock
Get in front of foodservice and FMCG grocery buyers across Australia and New Zealand – including Woolworths and Foodstuffs.
Upstock is perfect for brands of all sizes – from emerging artisanal brands to large scale multinationals.
Fast, free setup: setup is quick & simple – you can start taking orders today. No setup fees. No commission fees.
Upstock AI instantly creates digital orders from emails, PDF, CSV, even handwritten notes
See AI Orders in action
Automatically receive supermarket orders. Price discrepancies are automatically detected, compliant packing slips are automatically created, invoices are automatically sent.
Sort all your supermarket FMCG orders in no time.
Accept credit card payments so customers pay before goods are shipped, saving you time and money – no more chasing bad debt. Buyers love it too, because it makes their accounts payable super easy.
See payments in action
Buyers order directly from your up-to-date catalogue, reducing errors – saving you time, money and frustration while increasing average order value.
Add your brand and products, for free.
Showcase your brand and your full product range by being featured in the Upstock wholesaler directory.
The easiest, most cost effective way to increase sales and win new customers.
Create flexible online catalogues, tailored to each of your customers – with custom pricing, discounts and a unique selection of products.
Book a demo
When a customer places an order, all you have to do is approve it. The invoice is automatically generated and sent without having to lift a finger.
See how it works
Save time and get more predictable order volumes with repeating weekly orders. Buyers can review and edit orders before they’re automatically processed.
Newsfeeds allows you to easily post to all buyers on Upstock. Share updates, deals & more.
There's no better way to reach the largest audience of wholesale buyers.
Every step of the process is designed to be so simple & smart that anybody on your team can easily do it. Plus, it's easy for managers to login and see everything is running smoothly.
or less with volume
Start selling for free
Add, change or remove any product and all your buyers are updated instantly
Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Cin7, all integrations
Send & receive messages with any order, so everyone can see what was discussed
See all the details of every order you’ve ever made on Upstock
Securely available anytime, anywhere and it’s always backed up
Give your team easy access – add unlimited users for free
Upstock is ideal for coffee roasters and franchises. Top coffee brands like Market Lane and Mojo Coffee use Upstock to supply all their venues and their wholesale buyers. With Upstock, head office monitors and controls what each outlet is ordering, streamlining their end-to-end supply chain operation. Order from top coffee brands across Australia and New Zealand.
Top drinks producers like Almighty, Moodi, Arepa and Fabio quickly dispatch their daily orders, including orders going through 3PL providers, Woolworths and Foodstuffs – for faster and more accurate distribution. Plus you'll find top tea brands and juice makers. Order from top drink brands across Australia and New Zealand.
When ordering beer, wine & liquor it's critical that buyers specify the exact vintage or brew, as well as the right unit size – otherwise it causes expensive and wasteful errors, not to mention frustrated customers. With Upstock, orders are always specific and highly accurate. Order from Garage Project, Waitoa, Brave Brewing and all the top breweries who rely on Upstock.
Bakeries are around the clock operations, with precise lead times, and perishable goods that need to be delivered fresh from the oven. That's why bakeries like Iris the Bakery, All Are Welcome, Dough Bakery, Bernie's Bakery and top bakeries across Australia and New Zealand depend on Upstock to make sure they're getting orders quickly and accurately.
All types of condiments from sauces to oils, spices to rubs, mustard to ketchup, BBQ to chilli, honey to garlic, sweet to hot, sauerkraut to Kimchi, peanut butter to jam, are available from amazing producers like Al Brown's General Store, Culley's, Unlce Mungo's Hot Sauce, Coast n' Smoke, and a long list of others.
Getting meat, eggs, produce & seafood delivered fresh means processing orders quickly. That's why Bostock, Royalburn Station, Novo Fresh Organics, Woody's Free Range, L'Authentique, eg. eggs, Aquafresh Seafood, and a long list of others depend on Upstock to keep things fresh.
or less with volume
Start selling for free
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