Wholesale FMCG &

foodservice orders:

all in one place

Simplify ordering, payments & logistics

For foodservice & FMCG wholesalers and their wholesale buyers

✓ Made by the creators of Xero
✓ No risk: Fast & free setup
‍‍✓ Reduce costs, waste & stress

The Upstock Marketplace

Order from all your existing wholesale suppliers • Discover exceptional new brands and their specialty products • 100s to choose from

Firebird Protein Coffee

The Organic Farm

La Ficelle Bakery (Formerly Louis Patisserie)

Top cafes, restaurants and grocers love using Upstock

Order from the largest, fastest growing selection of foodservice suppliers & FMCG products

“I love how with Upstock I’m able to just ‘tap tap tap’ and I’m done. It gives me more space to create new product lines and get to know my customers. I don't have to stop work and jump on my laptop and log into something. It's just on my phone and it's easy.”

Read the story ->

“I love how with Upstock I’m able to just ‘tap tap tap’ and I’m done. It gives me more space to create new product lines and get to know my customers. I don't have to stop work and jump on my laptop and log into something. It's just on my phone and it's easy.”

Reuben Brand

Ploughmans Cafe

“I love how notifications help me track when my order’s been delivered – you don’t want fresh fish left sitting at the back door!”

Read the story ->

“I love how notifications help me track when my order’s been delivered – you don’t want fresh fish left sitting at the back door!”

Riki Day

Hawker House

“Chefs should jump on board with Upstock. It's a game changer, it’s super quick and it’s going to save you time in the long run. With Upstock there’s no admin piling up. I can do it in the moment, I just jump on the app, fire away and job done!”

Read the story ->

“Chefs should jump on board with Upstock. It's a game changer, it’s super quick and it’s going to save you time in the long run. With Upstock there’s no admin piling up. I can do it in the moment, I just jump on the app, fire away and job done!”

James Rutherford

Hardy St Eatery

Read customer love

Fast, reliable ordering – from all your suppliers

Put an end to expensive mistakes, wasting time with phone tag, garbled texts and emails lost in spam

An online market filled with your suppliers

Order from your current suppliers, see their full catalogues at your negotiated prices, plus discover amazing new products & brands – try samples before you buy

Discover suppliers ->

Save your favourites & control purchasing

It’s easy to make sure staff order exactly the right items, from the right suppliers – onboard new staff in minutes. Never overpay – prices are set to your negotiated terms.

Favourite items in the Upstock Ordering App

Track everything at a glance

Know exactly what's arrived and what's on the way – across FOH, BOH and all your locations – see why chefs love the traceability

Status updates in the Upstock Ordering App

Cut costs, cut waste, reduce stress

Sign up free

We'll send you follow up emails with instructions on getting setup
✓ Cancel anytime ✓ No contracts ✓ No credit card required

Control who orders what

Create shopping lists to make sure staff only order what you've approved

Complete order history

See all the details of every order you’ve ever made on Upstock

In-app messaging

Send & receive messages with any order, so everyone can see what was discussed

Works on all devices

Upstock works on all devices – nothing to download, install or update

Online for remote access

Securely available anytime, anywhere and it’s always backed up

Order tracking

See your order status at a glance, including courier tracking

Screenshot of Upstock Wholesale Ordering Software being used

FOR FOODSERVICE & FMCG SUPPLIERS

Upstock is a game changer

Sales & customers typically

increases 15–20%

Daily processing typically drops from

2–3 Hours to 15 minutes

Daily errors typically drop from

20-30% to nearly 0%

FOODSERVICE & FMCG SUPPLIERS:
‍Automate logistics & increase sales

Reduce errors

Buyers enter their own orders from an always accurate, up-to-date product list

Reduce waste

Accurate orders means no more shipping the wrong items, wrong amounts or wrong dates

Reduce overhead

Stop staff burning time & money on phone tag, garbled texts and emails lost in spam

Get more orders & grow sales

Fill more orders, across your whole range. Join an online market filled with thousands of wholesale buyers. Get your brand listed and start taking orders, for free.

Instantly update your products

Add, change, remove any product or price – all your buyers are updated instantly

Integrate invoicing & inventory

Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Cin7, all integrations

List of food items from a wholesale supplier on Upstock ordering software

Supermarket integrations

The easiest way to supply to Woolworths & Foodstuffs

Automatically receive orders, catch price discrepancies, generate compliant packing slips & send invoices. Sort all your supermarket orders in no time.
‍
‍Book a demo to see how it works. Read more about the selling to Supermarkets with Upstock.

Webinar for suppliers.

30 minute deep dive.

Join us online on Thursday December 2nd at 3:30pm (NZT) for a 30-minute deep dive into how suppliers can simplify your wholesale process & grow your business with Upstock.

Join the webinar