Customer case studies, inspiration & insights

Learn how top foodservice brands automate wholesale orders, cut costs, grow sales, and improve trading relationships
Customer Stories

Customer relationships are buttery smooth at How Now Dairy

“I’ve got more customers than ever. Without Upstock, I’d be drowning in admin.”

Customer Stories

Chia Sisters sees great success mixing purpose with profit using Upstock

“Upstock changed everything. What would usually take a whole morning now takes 20 minutes. We're supplying almost all the Woolworths, New Worlds, and Fresh Choices – so it’s pretty massive.”

Customer Stories

eg. Free Range Eggs uses Upstock to target egg-actly the regions where they're egg-spanding

"We’ve seen tremendous growth within our business which is directly linked to the ease and practicality of Upstock for both us and our customers."

Customer Stories

Online Distribution delights customers, cuts errors & freight costs

“We service nearly every service station in New Zealand. Prior to Upstock, around half of these customers had to have their orders manually keyed by my team, which was hugely time consuming and also generated keying errors.”

Customer Stories

Boric Food Market tells suppliers ‘You’ll get more orders from us on Upstock’ (video)

"I'm always scrolling through Upstock. At least weekly I'll get one or two new suppliers and see what they've got to offer, it’s great."

Customer Stories

Woolworths integration is a 'game changer' for Almighty Drinks

“We just hit ‘Approve’ and we’re done. The fact that Upstock automates around 60-70 direct-to-store orders per week, instead of having to do that manually, is a game changer.”

Customer Stories

This is Frankies bakery goes from overwhelmed and turning away customers to massive growth with Upstock (video)

“This has given us massive growth opportunities. Now when I get a new wholesale customer, Upstock just creates everything for me. Within a day they start trading.”

Customer Stories

Kaipaki Dairies grows rapidly thanks to automated systems for ordering, invoicing & deliveries (video)

"It's just so great to have something that's doing so much for our business and not costing an arm and a leg."

Customer Stories

Sixpence Coffee spends more time roasting beans, less time chasing bad debts

“Having ordering, pre-payments and stock transfers all in one place on Upstock, I can’t stress how much that’s made life easier for everybody here.”

Customer Stories

Embra ‘takes the risk factor out of ordering’ – with digital ordering they have full traceability and know orders will arrive reliably (video)

“It's made for chefs. For me running the restaurant, as well as being the chef, if I can cut down on ordering and have it all in one spot, it's just ideal.”

Customer Stories

Market Lane Coffee uses Upstock to provide reliable wholesale ordering and reduce processing time

“It’s such a reliable platform. It’s built to a high quality and requires minimal processing time on our part.”

Customer Stories

Jordan Rondel expands The Caker luxury cake business and delivers a better brand experience on Upstock (video)

“It was never really my job to do this side of the business. But now that it’s so streamlined I actually really enjoy doing it. It's just so easy.”

Customer Stories

Garlicious Grown love saving hours and adding new customers

“What I really love is being able to tell our stockists and chefs is, there's no fee to you, you've just got to jump on board. Upstock makes it easy for us and easy for you.”

Customer Stories

Chef's Garden is rescued from their ‘whiteboard nightmare’ (video)

“Upstock has been a godsend. I was like, ‘Oh my God, it exists. Thank God!’ And so it's literally been like the perfect answer to the problems that we had.”

Customer Stories

Chef & Owner of Baked on Red Hill expands business with better tracking and data analysis

‍“Upstock allows a lot more tracking and a lot more data analysis. You’ve basically got it all there. You can pull up your production list, and you can pull up your sales. You can marry that up to your other programs. It's very easy to track and manage.”

Customer Stories

Woody’s Free Range increases average order value by showcasing catalogue on Upstock

"We've seen an increase in order value because it’s easy to see everything on offer. Upstock is very, very good at encouraging order value increases."

Customer Stories

Ozone uses Upstock as their virtual rep who’s available 24/7

“With everything in Upstock, it’s like having a virtual rep who’s always available when I’m ready. Now when I do spend time talking to reps in person, I can actually get more value out of that time and they have more time to showcase their products for us.”

Customer Stories

Otis Oat M!lk gets new customers flowing with Upstock’s marketing power

National sales manager Finn Geoghegan says Upstock hasn’t just streamlined their ordering systems, it's also a shop window for their brand and products

Customer Stories

Waterfront eatery The Styx gets the catch of the day on Upstock

Chef Joe Horton doesn't love tech, so he couldn't believe how much he loves Upstock

Customer Stories

Aquafresh seafood rides a wave of rapid growth with the marketing power of Upstock

"I've got new customers coming on just because they see my Upstock newsfeed and start ordering."

Customer Stories

Ploughmans Cafe saves time, reduces waste and builds community

“With Upstock, nothing’s lost in translation over the phone, or through email, or text. It definitely minimises both time wastage and product waste.”

Customer Stories

Prana Chai looked at all the wholesale systems, Upstock came out way ahead

"Upstock stood out as the obvious choice – their team truly listened and ‘got us’. Customers are telling us they want Upstock."

Customer Stories

Grey Roasting Co. grows from side hustle to main game (video)

"I don't need to do paperwork anymore. My invoicing is automatic and I’m getting paid faster. I can't imagine life without it."

Customer Stories

Farm Fresh South gets major supply chain upgrade to handle high volume repeat orders

"What took me hours now takes me minutes. Now everything happens automatically. We would never go back."

Customer Stories

Free samples serve up steady flow of hot leads for Sweet Sting

The Upstock sample store proves a winner for connecting with thousands of hospo and grocery buyers craving fresh new food ideas

Customer Stories

Aro Cafe keeps it fresh with easy access to thousands of new products on Upstock

Upstock is the only app I’ve used which has so many suppliers that restaurants, cafes, bars and hotels use

Customer Stories

Rutherford & Meyer gets new customers served up on a platter

For R&M, choosing Upstock was an easy decision – but it turned out far better than they imagined

Customer Stories

Foodstuffs integration in Upstock means easy expansion into supermarkets

Doing business with supermarkets requires serious leveling up – learn how these food & beverage producers did it the easy way

Customer Stories

Best Ugly Bagels eliminates holes in its ordering systems with Upstock (video)

Making stock transfers and logistics easy between kitchens, outlets, plus all their wholesale and supermarket customers

Customer Stories

Automating sales has been a big game-changer for Grater Goods

The benefits of efficiency and accuracy – getting paid faster, better customer relationships & time to focus on expansion

Customer Stories

OCHO Chocolate jumps from 200 to 250 customers

"Upstock has taken away all the barriers that made it hard when a new customer wanted to stock our chocolate. It just removes so much friction from customer acquisition."

Customer Stories

White Whale scales up, keeping more customers happier than ever

“With Upstock, our customers increased their coffee orders because it's so much more convenient.”

Customer Stories

Automatic Bakery loves seeing orders coming in and invoices going out – automatically

​​Chief Carb Lover, Kelly Melody says "I love having the confidence that it's actually working and I don't have to think about it."

Customer Stories

Waitoa Beer gets ‘a seat at the table’ with supermarkets

Getting coveted shelf space in supermarkets required a step-up to a game changing order management system

Customer Stories

Bellatino's Market uses Upstock to fuel expansion and be a champion for local producers

"I can finally keep track of everything that's been ordered and received. Now I can hand over the order management to my team, and spend my time growing the business."

Customer Stories

Yum Granola sees unlimited potential using Upstock

A very inspiring look inside the innovative little granola company with a lot of heart – on a mission to make life more delicious, healthy and sustainable.

Customer Stories

Mojo raises their high standards, while cutting costs exponentially

Streamlining wholesale orders in both the retail & food production sides of the business results in huge cost savings

Customer Stories

Getting weird and wonderful with Six Barrel Soda Co.

Learn how Six Barrel replaced their ring binders & switched to Upstock overnight

Customer Stories

Squirrel Cafe is finally able to keep track of their wholesale orders

"In every possible way, Upstock has made my life simpler. Instead of sending out 20 emails a day, I use the app to place just one order and I know everything will show up exactly how we ordered it."

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