The philosophy behind Everyday Coffee is simple: “Quality without pretence.”
No faff, no posturing – just great coffee, done to a high standard, with respect for the raw ingredients and how they're grown.
For Robbie Whyte, Head Roaster at Everyday, that’s what gets him out of bed every morning.
"We’re working with this magic little fruit bean – it’s incredible. My job is to get the roast just right, otherwise it wastes all the hard work that went into growing it."
That attention to quality and reliability runs through everything they do, every day – from roasting to the way they manage their wholesale operations.
But for a long time, the technology behind their wholesale business didn’t live up to their values.
“The app we had before Upstock was like Windows 98 – old school, very glitchy and complicated. I'd open it and just see a wall of text. I never knew the status of any orders. Totally infuriating. It drove me crazy.”
It wasn’t just flawed – it failed to do the basic essentials, which left Robbie and his team constantly scrambling to fix problems that should never have happened.
That didn’t just threaten their reputation for quality – it put their whole business at risk.
“We had customers double-paying invoices because nothing lined up. Invoices didn’t match orders, payments didn’t match invoices. It was impossible to reconcile. It nearly cost us one of our biggest accounts.”
“These aren’t just customers – they’re friends. And that’s real money. Easily a week’s worth of cashflow gone. That causes real strife and could put us under."
As these problems became an increasing risk to their business, they discovered Upstock – when their supplier How Now Dairy started using it.
In fact, How Now switched to Upstock after experiencing the same struggles, with the same system.
“When our dairy supplier switched to Upstock, we immediately realised it was a much better customer experience. Better order collation. Everything about it worked better than what we were using."
Seeing how simple and reliable Upstock is from a buyer’s perspective made it obvious they also needed to switch too.
“Upstock just made sense. It looks intuitive… and it actually is.”
“Now anyone can open the app and instantly see the status of every order. We’re automating everything in Upstock, so we can process orders with a click and have total confidence in what goes out the door.”
This new level of automation and reliability allows them to scale with confidence, serving larger customers with more complex needs – who have no patience for glitches.
The stakes are even higher with multi-site customers, where each venue has different requirements.
“Falco Bakery is a big account – three venues, three separate operations. Precision and accuracy are essential to keep track of what was ordered, by who, what’s in each delivery, what’s been paid.
With Upstock, I can trust it’s all done properly.”
Even the switch over to Upstock was smooth and supportive – thanks to a structured, guided process from the start.
Robbie explained how the onboarding was less of a handover and more like a partnership.
“The Upstock team helped migrate everything from the old system. Our data was a mess, but they took care of us and made it easy. They're legends.”
In tough economic conditions, where every cent counts, Upstock provides the efficiency needed to keep costs under control, without sacrificing on quality.
"We can’t raise prices. We're already a small team, so the only lever we’ve got is making the admin more efficient. Honestly, making that happen has been an enormous relief.”
For Robbie, the ability to work with partners who share his values means he can put all his energy into delivering quality – all day, every day, without compromise.
“Without Upstock, we simply wouldn’t be able to operate. Taking orders would be totally untenable. I wouldn’t have enough time to actually roast the coffee and get it out the door.
I don’t know how we did it before Upstock.
I love working with people who care deeply about what they’re doing. With a really strong code of morals and ethics. I see that in Upstock."
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