Order magic ✨

It all started with Matt Watson, who owns Foxton Fizz.

One day he got tired of receiving orders in garbled texts, phone calls at all hours and emails lost in spam.

Matt started Upstock as a side project – an app to make managing his hospitality wholesale orders easier.

Before too long, his customers wanted to use it too: Chow, Library, WBC, among numerous others.

Then Mojo started using it to manage all their orders, in all their cafes.

Things were getting serious. So Matt contacted his friend Philip (who co-founded Xero) to help out.

Philip discovered it was a fun problem to solve, getting to work with awesome people who ran his favourite cafes, bars and restaurants. Plus, it was a great business opportunity.

Philip contacted his friend Duncan (former CPO at Xero) and together they invested in Upstock and became Co-CEOs.

Then the business and the team started growing...

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Meet the team 👋

Philip Fierlinger Co-CEO & Director

Philip co-founded and designed Xero. He has over 25 years in tech.

Duncan Ritchie Co-CEO & Director

Duncan was CPO at Xero. He has over 20 years in tech. He's also a serious home brewer.

Matt Watson Founder & Director

Matt wears many hats, and still continues to run Foxton Fizz.

Brett Wilson CTO

Brett was an engineering manager and lead architect at Xero.

Fay McInteer Developer

Fay was a developer at numerous companies, including Xero.

Caleb Allott Designer

Caleb was a designer at numerous companies, including Xero.

Emory Fierlinger Designer

Emory was a designer at Atomic and Octave.

Emanuel Rabina Developer

Manny was a developer at numerous companies, including Xero.

Shelby Banas Marketing

Shelby is a Digital marketer with extensive experience in account management and client services.

Linda Holman Tester

Linda has been in tech for over 20 years and has also worked as a waitress and barmaid.

Jonny Calder Sales

Jonny was at Coffee Supreme for 10 years in sales, account management and development roles.

Callum Macaskill Onboarding Engineer

Callum works with suppliers to make sure their onboarding experience is as smooth as possible.

Roland Warmerdam

Roland was a Senior Software Engineer at Segment and previously worked at Xero.

Saskia van LoggerenbergCustomer Success

Saskia is passionate about events and hospitality and was previously Head of Customer Success at Blerter.

Ben PookCustomer Success

Ben has worked across multiple sectors within customer success roles and is passionate about customer experience and service.

Thomas McKerrow Sales

Thomas was a Solutions Specialist at Microsoft and Account Manager at Icebreaker.
Ben Robertson - Developer

Ben RobertsonDeveloper

Caitlin was a developer at numerous companies, including Xero and Google.

Yury BogdanovDeveloper

Caitlin was a developer at numerous companies, including Xero and Google.

Join the team

We're focused on having fun, building well crafted software, growing a business we love for customers we adore.

The more time we spend with customers, the more we get to enjoy their delicacies!

We're filling a critical gap in the hospitality industry – capturing key business data that's currently managed with random scraps of paper, texts, emails and phone calls.

We aim to reduce waste across the food & beverage supply chain, making it more efficient and economical for high quality, environmentally sustainable products to reach a wider market.

We're a lean and agile team in the traditional sense – small and nimble. Our product is the simplest software for the greatest value. We don't try to do everything. We aim to do as little as possible to make something extraordinary. We focus on what will have the biggest impact for the most people.

If that sounds like something you'd like to be a part of, check our open positions below or reach out to us, we'd love to connect.

Available roles

Intermediate/Senior Backend Engineer