It all started with Matt Watson, who owns Foxton Fizz.
One day he got tired of receiving orders in garbled texts, phone calls at all hours and emails lost in spam.
Matt started Upstock as a side project – an app to make managing his hospitality wholesale orders easier.
Before too long, his customers wanted to use it too: Chow, Library, WBC, among numerous others.
Then Mojo started using it to manage all their orders, in all their cafes.
Things were getting serious. So Matt contacted his friend Philip (who co-founded Xero) to help out.
Philip discovered it was a fun problem to solve, getting to work with awesome people who ran his favourite cafes, bars and restaurants. Plus, it was a great business opportunity.
Philip contacted his friend Duncan (former CPO at Xero) and together they invested in Upstock and became Co-CEOs.
Then the business and the team started growing...
We're focused on having fun, building well crafted software, growing a business we love for customers we adore.
The more time we spend with customers, the more we get to enjoy their delicacies!
We're filling a critical gap in the hospitality industry – capturing key business data that's currently managed with random scraps of paper, texts, emails and phone calls.
We aim to reduce waste across the food & beverage supply chain, making it more efficient and economical for high quality, environmentally sustainable products to reach a wider market.
We're a lean and agile team in the traditional sense – small and nimble. Our product is the simplest software for the greatest value. We don't try to do everything. We aim to do as little as possible to make something extraordinary. We focus on what will have the biggest impact for the most people.
If that sounds like something you'd like to be a part of, we'd love to connect.
