It all started with Matt Watson, who owns Foxton Fizz.
One day he got tired of receiving orders in garbled texts, phone calls at all hours and emails lost in spam.
Matt started Upstock as a side project – an app to make managing his hospitality wholesale orders easier.
Before too long, his customers wanted to use it too: Chow, Library, WBC, among numerous others.
Then Mojo started using it to manage all their orders, in all their cafes.
Things were getting serious. So Matt contacted his friend Philip (who co-founded Xero) to help out.
Philip discovered it was a fun problem to solve, getting to work with awesome people who ran his favourite cafes, bars and restaurants. Plus, it was a great business opportunity.
Philip contacted his friend Duncan (former CPO at Xero) and together they invested in Upstock and became Co-CEOs.
Then the business and the team started growing...