We're on a mission to provide better access to quality food & beverage, while removing friction and waste from the global supply chain.
It all started with Matt Watson, who owns Foxton Fizz, the iconic soft drink brand.
One day he got tired of receiving orders in garbled texts, phone calls at all hours and emails lost in spam.
Matt started Upstock as a side project – software to simplify his wholesale orders.
Before too long, lots of his customers wanted to use it too.Things were getting serious. So Matt contacted his friend Philip Fierlinger (who co-founded Xero) to help out.
Philip discovered it was a super fun problem to solve, getting to work with awesome people who ran his favourite brands, cafes, bars, and restaurants. Plus, it was an enormous business opportunity that could vastly improve the food & beverage supply chain around the world.
Philip contacted his friend Duncan Ritchie (former CPO at Xero) and together they founded Upstock as Co-CEOs.
Then the business and the team started growing...
We're focused on having fun, building well crafted software, growing a business we love for customers we adore.
We aim to reduce waste across the food & beverage supply chain, making it more efficient and economical for high quality, sustainable products to reach a wider market.
We're filling a critical gap in the hospitality and grocery industries – capturing key business data that's currently managed with random scraps of paper, texts, emails and phone calls. We're also improving communications and relationships between trading partners and within teams.
We're a lean and agile team in the traditional sense – small and nimble. Our product is the simplest software for the greatest value. We don't try to do everything. We aim to do as little as possible to make something extraordinary. We focus on what will have the biggest impact for the most people.
If that sounds like something you'd like to be a part of, check if there are any open positions below or reach out to us, we'd love to connect.