Solid is on a mission to change the way we look after our teeth, because in Aotearoa we can do better than sending 16 million toothpaste tubes to landfill every year. By eliminating waste in the design process, pioneering jar reuse and toothpaste refill and by being certified zero carbon and climate positive, Solid is shaking up the oral care sector. But we don't compromise on quality, providing dental approved products designed by a dental professional. Our toothpaste, tablets, and powders are vegan, cruelty free and palm oil free and our glass jars can be returned to and reused. We are also working with retailers to roll out toothpaste refill stations across the motu and we have so far saved 50,000 toothpaste tubes from landfill.