We are a fully New Zealand owned and operated food distribution company supplying the hospitality industry with high quality meat, poultry, seafood, deli products and dry goods.
Start ordering
We have a dedicated butchery team located at our Avondale site and a Hub in Hamilton, which offers our customers in all areas the opportunity to order specific cuts, pack sizes & chef designed special products for daily delivery throughout Auckland, Northland, Waikato & BOP.
We’re getting your Upstock account set up. We’ll send you an email when everything is ready and then you'll be able to order from
FoodChain
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We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!
Your wholesaler page is the quickest way for customers to sign up and start ordering from you, so it's a really good idea to start sharing it everywhere you do business.
Many suppliers using Upstock include a link to their wholesaler page in their email signature, which allows their customers to easily order from them with a couple of taps – and serves as a reminder to order from you whenever you email them.
Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature
Copy your link
Upstock makes onboarding new customers super easy, so most suppliers add a link to their wholesaler page directly on their website.
Add to websiteYour customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.
We've even created some easy templates.
By far the most effective way to onboard your customers is to email them sharing the good news.
We created some templates based on the most popular emails others have shared.
When in person, simply get a customer to scan your unique QR code. It'll take them directly to sign up with you on Upstock.
Show QR code
