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Chief

Clean snacks, for you and the planet

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About us

When you're time poor you make poor choices. If you had time to read all the small print on that ‘healthy’ snack you probably wouldn’t feel too good about it. At Chief, we deeply care about what we put in and what you get out of it.

Our range includes:
- Collagen Protein Bars
- Organic Grass-fed Beef Bars (like jerky, in a bar)
- Organic Grass-fed Biltong
- Organic Real Food Supplements like Liver Capsules
- Australian Collagen Protein Powder

When you buy a Chief product, you’re helping us fight ultra processed food by proving to the big food companies that it is possible to make healthy food in a packet that's affordable and tastes great too. You’re also helping us do our bit to ensure that regenerative farming and more sustainable farming practices become the norm, not only in Australia, but around the world.

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We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

Enter your details below and we’ll get you set for an account.

Chief

and Upstock will send you follow up emails and instructions on getting setup – cancel anytime.

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We’re getting your Upstock account set up. We’ll send you an email when everything is ready and then you'll be able to order from

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How to order

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

All your orders are saved – reorder with one tap
Get real time status updates on your orders
Save favorites to shopping lists
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The best way to order wholesale
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Based in 

New South Wales

 

AU

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Getting your customers using Upstock

Your wholesaler page is the quickest way for customers to sign up and start ordering from you, so it's a really good idea to start sharing it everywhere you do business.

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Sign up here.
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Email signature link

A reminder in every email

Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature

Copy your link
Upstock app list of products in the catalogue

Add to your website

Easily onboard new customers

Upstock makes onboarding new customers super easy, so most suppliers add a link to their wholesaler page directly on their website.

<iframe src="https://www.upstock.app/wholesalers/chief?widget=true" width="900" height="500" scrolling="no" style="border-radius:20px;overflow:hidden;margin:0 auto;border-radius20px;border:none;display:block;max-width:100%;width:500px;height:500px;"></iframe>

Post on Instagram

Share you've joined

Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

We've even created some easy templates.

See templates
Upstock app list of products in the catalogue

Email your customers

Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

We created some templates based on the most popular emails others have shared.

See templates
Upstock app list of products in the catalogue

Download your QR code

Perfect for inviting buyers on the spot

When in person, simply get a customer to scan your unique QR code. It'll take them directly to sign up with you on Upstock.

Show QR code
Upstock app list of products in the catalogue

We partner with Upstock to give you

✓  Fast, reliable fulfilment
✓  Easy orders, invoicing & logistics
✓  Complete order & payment history
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