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Top Shelf

Genuine, delicious, guilt-free food.

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About us

TopShelf was launched way back in 2004 in the humble family garage of father and son duo, Mal and Jesse Watson. A small range of condiments, olives, cheeses, and Mediterranean delicacies were initially sold at local food markets around Auckland.

Over the years the TopShelf product range has grown significantly and we now proudly produce a vast array of products in our kitchens in Glenfield, Auckland. Naturally with business growth our team has also grown and now consists of a passionate bunch of taste chasers who are driven to provide quality product alongside the pursuit of excellence in everything they do. We are proud to be stocking food stores nationwide and have developed a core range of over 15 products.

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We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

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How to order

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

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The best way to order wholesale
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Getting your customers using Upstock

Your wholesaler page is the quickest way for customers to sign up and start ordering from you, so it's a really good idea to start sharing it everywhere you do business.

Add a link to your email signature

Many suppliers using Upstock include a link to their wholesaler page in their email signature, which allows their customers to easily order from them with a couple of taps – and serves as a reminder to order from you whenever you email them.

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Sign up here.
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Email signature link

A reminder in every email

Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature

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Upstock app list of products in the catalogue

Add to your website

Easily onboard new customers

Upstock makes onboarding new customers super easy, so most suppliers add a link to their wholesaler page directly on their website.

<iframe src="https://www.upstock.app/wholesalers/topshelf?widget=true" width="900" height="500" scrolling="no" style="margin:0 auto;border:none;display:block;max-width:100%;width:500px;height:400px;"></iframe>
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Upstock app list of products in the catalogue

Post on Instagram

Share you've joined

Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

We've even created some easy templates.

See templates
Upstock app list of products in the catalogue

Email your customers

Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

We created some templates based on the most popular emails others have shared.

See templates
Upstock app list of products in the catalogue

Download your QR code

Perfect for inviting buyers on the spot

When in person, simply get a customer to scan your unique QR code. It'll take them directly to sign up with you on Upstock.

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Upstock app list of products in the catalogue

Order wholesale on Upstock

We use Upstock for wholesale orders. It makes everything fast & easy and it's completely free to use.