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White Owl Coffee / Perry Group

White Owl Specialty coffee, rich blends & vibrant origins, roasted with care to grow your business.

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About us

At White Owl Coffee, we believe every cup should be memorable — not just fuel, but a sensory experience that keeps customers coming back. Roasted in Rutherglen on our state-of-the-art Brambatti roaster, each batch is crafted to bring out the unique flavour notes of every origin. You’ll find smooth chocolate and caramel tones in our blends that work beautifully across espresso and milk, alongside vibrant single origins showcasing citrus brightness, berry sweetness, or nutty depth.

As a family-run business with deep roots in food, wine and hospitality, we understand the importance of consistency, reliability, and flavour that stands out. That’s why brands across Victoria and beyond trust White Owl to deliver coffee that balances approachability with specialty quality. Whether you’re looking for blends to anchor your café menu or seasonal single origins to delight adventurous customers, we provide coffee that’s not only delicious but also roasted with integrity and care — helping your bu

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Your wholesaler page is the best way to get customers to start ordering from you on Upstock. It's a great idea to share the link with wholesale customers.

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By adding the Upstock Widget to your website, new and existing customers can easily find the best place to start ordering from you.

Suppliers like Foxton Fizz, Apostle Hot Sauce, Woodys and many more have found the widget easy to install and use and lead to great conversion rates.
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Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

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Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

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We partner with Upstock to give you

✓  Fast, reliable fulfilment
✓  Easy orders, invoicing & logistics
✓  Order & payment history
The best way to order wholesale from
White Owl Coffee / Perry Group
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To save time & money,  place your next order using the Upstock app.

Orders ship faster when you use our digital catalogue. Digital ordering reduces costs, waste & stress.

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✓ Order from our up-to-date catalogue

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✓ Control purchasing so staff order properly
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