Cash giveaway!
Claim offer
Claim offer
Back

About us

Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. We’re here to change all that.

From the farm to the bag, our organic products are 100% traceable, and free-from chemical nasties. So you can snack in a way that’s sustainable for your body and sustainable for the world. We call this sustainable snacking.

You may have noticed our mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. I’m giving you this look out of love. Because I care. Like a bear.

Seriously.

At Serious Food Co. we have a direct relationship with a straight-talking, organic farmer from the Hawke’s Bay. Our grower has been certified organic since late last century so you can sleep easy knowing he’s got this. Good soil. Healthy crops. No artificial fertilisers. No pesticides. 100% traceable.

No items found.

Start ordering

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

Enter your details below and we’ll get you set for an account.

Serious Food Co

and Upstock will send you follow up emails and instructions on getting setup – cancel anytime.

Thanks, we’ll be in touch soon.

We’re getting your Upstock account set up. We’ll send you an email when everything is ready and then you'll be able to order from

Serious Food Co

.

Oops! Something went wrong while submitting the form.

Start ordering

How to order

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

All your orders are saved – reorder with one tap
Get real time status updates on your orders
Save favorites to shopping lists
View QR code
Share your wholesaler page
Add your wholesaler page to your website
By adding the Upstock Widget to your website, new and existing customers can easily find the best place to start ordering from you.

Suppliers like Foxton Fizz, Apostle Hot Sauce, Woodys and many more have found the widget easy to install and use and lead to great conversion rates.
We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Sign up here.
Copy text
Watch the video tutorial
<iframe src="https://www.upstock.app/wholesalers/serious-food-co?widget=true" width="900" height="500" scrolling="no" style="border-radius:20px;overflow:hidden;margin:0 auto;border-radius20px;border:none;display:block;max-width:100%;width:500px;height:500px;"></iframe>
Copy code

Email signature link

A reminder in every email

Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature

Copy your link
Upstock app list of products in the catalogue
Here's a preview of your widget

Post on Instagram

Share you've joined

Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

We've even created some easy templates.

See templates
Upstock app list of products in the catalogue

Email your customers

Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

We created some templates based on the most popular emails others have shared.

See templates
Upstock app list of products in the catalogue

We partner with Upstock to give you

✓  Fast, reliable fulfilment
✓  Easy orders, invoicing & logistics
✓  Order & payment history
The best way to order wholesale from
Serious Food Co
Please use Upstock
for your next order

To save time & money,  place your next order using the Upstock app.

Orders ship faster when you use our digital catalogue. Digital ordering reduces costs, waste & stress.

And it’s totally free!

Scan the QR code to start ordering

✓ Order from our up-to-date catalogue

✓ See what’s in stock at your negotiated price

✓ Control purchasing so staff order properly
✓ Full order history for easy accounting

Powered by
Print / Download pdf