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About us

Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. We’re here to change all that.

From the farm to the bag, our organic products are 100% traceable, and free-from chemical nasties. So you can snack in a way that’s sustainable for your body and sustainable for the world. We call this sustainable snacking.

You may have noticed our mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. I’m giving you this look out of love. Because I care. Like a bear.

Seriously.

At Serious Food Co. we have a direct relationship with a straight-talking, organic farmer from the Hawke’s Bay. Our grower has been certified organic since late last century so you can sleep easy knowing he’s got this. Good soil. Healthy crops. No artificial fertilisers. No pesticides. 100% traceable.

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We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

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Serious Food Co

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How to order

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

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Getting your customers using Upstock

Your wholesaler page is the quickest way for customers to sign up and start ordering from you, so it's a really good idea to start sharing it everywhere you do business.

Add a link to your email signature

Many suppliers using Upstock include a link to their wholesaler page in their email signature, which allows their customers to easily order from them with a couple of taps – and serves as a reminder to order from you whenever you email them.

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Sign up here.
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Email signature link

A reminder in every email

Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature

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Add to your website

Easily onboard new customers

Upstock makes onboarding new customers super easy, so most suppliers add a link to their wholesaler page directly on their website.

<iframe src="https://www.upstock.app/wholesalers/serious-food-co?widget=true" width="900" height="500" scrolling="no" style="margin:0 auto;border:none;display:block;max-width:100%;width:500px;height:400px;"></iframe>
Add to website
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Post on Instagram

Share you've joined

Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

We've even created some easy templates.

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Upstock app list of products in the catalogue

Email your customers

Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

We created some templates based on the most popular emails others have shared.

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Upstock app list of products in the catalogue

Download your QR code

Perfect for inviting buyers on the spot

When in person, simply get a customer to scan your unique QR code. It'll take them directly to sign up with you on Upstock.

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Upstock app list of products in the catalogue

Order wholesale on Upstock

We use Upstock for wholesale orders. It makes everything fast & easy and it's completely free to use.