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Procure Wine Merchants

Since our establishment in 2007, we have remained true to our founding principles: combining our extensive knowledge of the global wine trade with our unwavering dedication to discovering and sourcing remarkable wines.

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About us

​Founded in 2007 Procure is an independently owned wine distribution company based in Auckland, New Zealand. Directors Jonty Hamer and Misha Taylor have a combined 50 years of wine industry experience spanning viticulture, winemaking, retail / on premise sales, marketing and distribution. We proudly represent outstanding wine brands from New Zealand, Australia, the Americas, Europe and South Africa. We distribute to the retail and hospitality trades in both the North and South Islands of New Zealand. We endeavor to provide the highest level of service to both our customers and brand partners whilst continually seeking out point of difference product that will have your customers coming back!

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We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

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Procure Wine Merchants

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How to order

We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Plus, it’s free!

All your orders are saved – reorder with one tap
Get real time status updates on your orders
Save favorites to shopping lists
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Share your wholesaler page
Add your wholesaler page to your website
By adding the Upstock Widget to your website, new and existing customers can easily find the best place to start ordering from you.

Suppliers like Foxton Fizz, Apostle Hot Sauce, Woodys and many more have found the widget easy to install and use and lead to great conversion rates.
We use Upstock for wholesale orders. It makes ordering super easy, fast and accurate. Sign up here.
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<iframe src="https://www.upstock.app/wholesalers/procure-liquor-auckland?widget=true" width="900" height="500" scrolling="no" style="border-radius:20px;overflow:hidden;margin:0 auto;border-radius20px;border:none;display:block;max-width:100%;width:500px;height:500px;"></iframe>
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A reminder in every email

Probably the most common method suppliers use to get buyers onboarded is to add a subtle link in your email signature

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Post on Instagram

Share you've joined

Your customers are increasingly spending time on Instagram, so it's a great idea to do a post or story about you joining.

We've even created some easy templates.

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Email your customers

Do an onboarding campaign

By far the most effective way to onboard your customers is to email them sharing the good news.

We created some templates based on the most popular emails others have shared.

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We partner with Upstock to give you

✓  Fast, reliable fulfilment
✓  Easy orders, invoicing & logistics
✓  Order & payment history
The best way to order wholesale from
Procure Wine Merchants
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for your next order

To save time & money,  place your next order using the Upstock app.

Orders ship faster when you use our digital catalogue. Digital ordering reduces costs, waste & stress.

And it’s totally free!

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✓ Order from our up-to-date catalogue

✓ See what’s in stock at your negotiated price

✓ Control purchasing so staff order properly
✓ Full order history for easy accounting

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