Business is Boring podcast interview with Upstock Co-CEO Philip Fierlinger

Anything but boring, hear about the most important startup nobody knows, how Xero was created, how Upstock is transforming B2B

Listen now to Simon Pound interview Philip Fierlinger.

From the show notes:

Xero has defined the SaaS ecosystem here. Although an accounting company, it stood out as a delightful experience and brand, and much of that spirit is thanks to Philip Fierlinger, co-founder and design leader for Xero. He's behind the reconciliation feature and the Do Beautiful Business idea. Today, he is co-CEO and founder at Upstock, a hospo wholesale ordering app building out another change to an industry. Philip shares the stories behind the work anyone that's used Xero knows, and his next mission at Upstock.

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