Top food & beverage brands use Upstock digital wholesale

Thousands of top quality foodservice buyers & suppliers reduce costs and enjoy better trading relationships with Upstock. Simplify your ordering, payments & logistics.

Start now, it's free →

Made by the team who created Xero
No risk: Fast & free setup
Essential for growing businesses

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Top cafes, restaurants and grocers love using Upstock

Over 19,000 venues are connected to Upstock • Order from the largest, fastest growing selection of suppliers & products

Read customer love

Get everything you need: fast, reliable & simple

Put an end to expensive mistakes, wasting time with phone tag, garbled texts and emails lost in spam
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Order from any and all your suppliers

Order from any supplier, even if they aren't on Upstock yet

Wholesale orders on the Upstock App
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Save your favourites & control what’s ordered

It’s easy to make sure staff order exactly the right items, from the right suppliers – onboard new staff in minutes

Favourite items in the Upstock Ordering App
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Track everything at a glance

Know exactly what's arrived and what's on the way – across FOH, BOH and all your locations

Status updates in the Upstock Ordering App

The Upstock Marketplace

Order from all your existing wholesale suppliers • Discover exceptional new brands and their specialty products • 100s to choose from
See all wholesalers
Sign up free

We'll send you follow up emails with instructions on getting setup
✓ Cancel anytime  ✓ No contracts  ✓ No credit card required

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Control who orders what

Create shopping lists to make sure staff only order what you've approved

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Complete order history

See all the details of every order you’ve ever made on Upstock

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In-app messaging

Send & receive messages with any order, so everyone can see what was discussed

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Works on all devices

Upstock works on all devices – nothing to download, install or update

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Online for remote access

Securely available anytime, anywhere and it’s always backed up

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Order tracking

See your order status at a glance, including courier tracking

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For Suppliers

Upstock is a game changer

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New stockists typically
grows 5–20%
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Daily processing typically drops from
2–3 Hours to 15 minutes
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Daily errors typically drop from
5–15% to nearly 0%

For suppliers:
Make your wholesale operation simpler and more profitable

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Reduce errors

Buyers enter their own orders from an always accurate, up-to-date product list

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Reduce waste

Accurate orders means no more shipping the wrong items, wrong amounts or wrong dates

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Reduce overhead

Stop staff burning time & money on phone tag, garbled texts and emails lost in spam

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Sell to more buyers

Join an online market filled with thousands of wholesale buyers looking for new products to stock. Get your brand listed and start taking orders, for free.

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Instantly update your products

Add, change, remove any product or price – all your buyers are updated instantly

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Integrate invoicing & inventory

Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Dear, all integrations

List of food items from a wholesale supplier on Upstock ordering software

Foodstuffs integration.

The easiest way to get Foodstuffs orders.

Automatically generate Foodstuffs compliant packing slips and invoices.

It couldn't be simpler.

Book a demo to see how it works. Read more about the Foodstuffs integration with Upstock.

Upstock app showing Foodstuffs orders

Webinar for suppliers.

30 minute deep dive.

Join us online on Thursday December 2nd at 3:30pm (NZT) for a 30-minute deep dive into how suppliers can simplify your wholesale process & grow your business with Upstock.

Join the webinar
Upstock showing custom price lists
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Give your team easy access to key order data

Great for people like...
• Operations manager
• Finance manager
• Sales reps
• 3PL providers

To see details like...
• Who placed the order & when
• Who shipped it & when
• When it was received
• Invoices attached to orders

A proven tool to build, optimise and grow your business

Over 19,000 venues are connected to Upstock • Join the largest, fastest growing marketplace

Read customer love

Get added to the Upstock directory for free!

Sell for free – upgrade to manage orders for only

$1 per order

$30 monthly minimum

Start selling for free
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