All your wholesale

foodservice orders

in one place

Simplify ordering, payments & logistics for both wholesale buyers and foodservice suppliers

Start now, it's free →

Made by the creators of Xero
No risk: Fast & free setup
‍‍ Reduce costs, waste & stress

Book a demo

Top cafes, restaurants and grocers love using Upstock

Order from the largest, fastest growing selection of foodserivce suppliers & products

Read customer love

What describes your business best?

I sell wholesale food & drinks
I sell coffee, produce, drinks, meat, dairy etc
I buy wholesale food & drinks
I work at a cafe, restaurant, bar, grocery store etc

The Upstock Marketplace

Order from all your existing wholesale suppliers • Discover exceptional new brands and their specialty products • 100s to choose from
See all wholesalers

Fast, reliable ordering – from all your suppliers

Put an end to expensive mistakes, wasting time with phone tag, garbled texts and emails lost in spam
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An online market filled with your suppliers

Order from your current suppliers, see their full catalogues at your negotiated prices, plus discover amazing new products & brands – try samples before you buy

Discover suppliers ->
Wholesale orders on the Upstock App
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Save your favourites & control purchasing

It’s easy to make sure staff order exactly the right items, from the right suppliers – onboard new staff in minutes. Never overpay – prices are set to your negotiated terms.

Favourite items in the Upstock Ordering App
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Track everything at a glance

Know exactly what's arrived and what's on the way – across FOH, BOH and all your locations – see why chefs love the traceability

Status updates in the Upstock Ordering App
Cut costs, cut waste, reduce stress
Sign up free

We'll send you follow up emails with instructions on getting setup
✓ Cancel anytime  ✓ No contracts  ✓ No credit card required

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Control who orders what

Create shopping lists to make sure staff only order what you've approved

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Complete order history

See all the details of every order you’ve ever made on Upstock

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In-app messaging

Send & receive messages with any order, so everyone can see what was discussed

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Works on all devices

Upstock works on all devices – nothing to download, install or update

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Online for remote access

Securely available anytime, anywhere and it’s always backed up

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Order tracking

See your order status at a glance, including courier tracking

Screenshot of Upstock Wholesale Ordering Software being used

Upstock is a game changer

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Sales & customers typically
increases 15–20%
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Daily processing typically drops from
2–3 Hours to 15 minutes
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Daily errors typically drop from
20-30% to nearly 0%

‍Automate logistics & increase sales

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Reduce errors

Buyers enter their own orders from an always accurate, up-to-date product list

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Reduce waste

Accurate orders means no more shipping the wrong items, wrong amounts or wrong dates

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Reduce overhead

Stop staff burning time & money on phone tag, garbled texts and emails lost in spam

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Sell to more buyers

Join an online market filled with thousands of wholesale buyers looking for new products to stock. Get your brand listed and start taking orders, for free.

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Instantly update your products

Add, change, remove any product or price – all your buyers are updated instantly

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Integrate invoicing & inventory

Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Dear, all integrations

List of food items from a wholesale supplier on Upstock ordering software

Supermarket integrations

The easiest way to supply to Woolworths & Foodstuffs

Automatically receive orders, catch price discrepancies, generate compliant packing slips & send invoices. Sort all your supermarket orders in no time.

Book a demo to see how it works. Read more about the selling to Supermarkets with Upstock.

Upstock app showing Foodstuffs orders

Webinar for suppliers.

30 minute deep dive.

Join us online on Thursday December 2nd at 3:30pm (NZT) for a 30-minute deep dive into how suppliers can simplify your wholesale process & grow your business with Upstock.

Join the webinar
Upstock showing custom price lists
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Give your team easy access to key order data

Great for people like...
• Operations manager
• Finance manager
• Sales reps
• 3PL providers

To see details like...
• Who placed orders & when
• Who shipped what & when
• When it was received
• Invoices attached to orders

A proven tool to build, optimise and grow your business

Tens of thousands of venues are connected to Upstock • Join the largest, fastest growing marketplace

Read customer feedback

Get added to the Upstock directory for free!

$0 setup fees. 0% commission fees.
Sell for free – upgrade to manage orders for only

$1 per order

or less with volume

Start selling for free
Get the app
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