Top food & beverage
brands use Upstock
digital wholesale

Simplify wholesale ordering, payments & logistics.
‍
Upstock is a foodservice marketplace where buyers get the best supplies, and suppliers easily fill the most orders.

✓ Made by the creators of Xero
✓ No risk: Fast & free setup
‍✓ Essential for growing businesses

Photo of Upstock Wholesale Ordering Software being used in a cafe

Top cafes, restaurants and grocers love using Upstock

Tens of thousands of venues are connected to Upstock • Order from the largest, fastest growing selection of suppliers & products

"Ever since we've started using Upstock we can't live without it! It's made things run so much faster and smoother for all our cafes."

Read the story ->

"Ever since we've started using Upstock we can't live without it! It's made things run so much faster and smoother for all our cafes."

Katy Ellis

Mojo Coffee

"Instead of sending out 20 emails a day, I use the app to place just one order and I know everything will show up exactly how we ordered it."

Read the story ->

"Instead of sending out 20 emails a day, I use the app to place just one order and I know everything will show up exactly how we ordered it."

Milly Brunel

Squirrel Cafe

“It’s given staff complete visibility of what's been ordered, which has had a big improvement on staff relationships.”

Read the story ->

“It’s given staff complete visibility of what's been ordered, which has had a big improvement on staff relationships.”

Mike Lawrence

Best Ugly Bagels

Read customer love

Get everything you need: fast, reliable & simple

Put an end to expensive mistakes, wasting time with phone tag, garbled texts and emails lost in spam

Order from any and all your suppliers

Order from any supplier, even if they aren't on Upstock yet

Save your favourites & control what’s ordered

It’s easy to make sure staff order exactly the right items, from the right suppliers – onboard new staff in minutes

Favourite items in the Upstock Ordering App

Track everything at a glance

Know exactly what's arrived and what's on the way – across FOH, BOH and all your locations

Status updates in the Upstock Ordering App

The Upstock Marketplace

Order from all your existing wholesale suppliers • Discover exceptional new brands and their specialty products • 100s to choose from

See all wholesalers

GoodBuzz Beverage Co

Alba

Obison Coffee Roasters

YUM Granola

Kaitaia Fire

Hunt and Gather Bee Co

Over The Moon Dairy Company

The Town Roaster

Sign up free

We'll send you follow up emails with instructions on getting setup
✓ Cancel anytime ✓ No contracts ✓ No credit card required

Control who orders what

Create shopping lists to make sure staff only order what you've approved

Complete order history

See all the details of every order you’ve ever made on Upstock

In-app messaging

Send & receive messages with any order, so everyone can see what was discussed

Works on all devices

Upstock works on all devices – nothing to download, install or update

Online for remote access

Securely available anytime, anywhere and it’s always backed up

Order tracking

See your order status at a glance, including courier tracking

Screenshot of Upstock Wholesale Ordering Software being used

For Suppliers

Upstock is a game changer

New stockists typically

grows 5–20%

Daily processing typically drops from

2–3 Hours to 15 minutes

Daily errors typically drop from

5–15% to nearly 0%

For suppliers:
Make your wholesale operation simpler and more profitable

Reduce errors

Buyers enter their own orders from an always accurate, up-to-date product list

Reduce waste

Accurate orders means no more shipping the wrong items, wrong amounts or wrong dates

Reduce overhead

Stop staff burning time & money on phone tag, garbled texts and emails lost in spam

Sell to more buyers

Join an online market filled with thousands of wholesale buyers looking for new products to stock. Get your brand listed and start taking orders, for free.

Instantly update your products

Add, change, remove any product or price – all your buyers are updated instantly

Integrate invoicing & inventory

Automatically create invoices in Xero, MYOB, Quickbooks, Unleashed, Dear, all integrations

List of food items from a wholesale supplier on Upstock ordering software

Foodstuffs integration.

The easiest way to get Foodstuffs orders.

Automatically generate Foodstuffs compliant packing slips and invoices.

It couldn't be simpler.

‍Book a demo to see how it works. Read more about the Foodstuffs integration with Upstock.

Webinar for suppliers.

30 minute deep dive.

Join us online on Thursday December 2nd at 3:30pm (NZT) for a 30-minute deep dive into how suppliers can simplify your wholesale process & grow your business with Upstock.

Join the webinar