Here life is lived with energy, balance, gratitude and care for the natural world.

We believe time well spent is the ultimate luxury.
We believe the recipe for happiness is equal parts comfort and adventure.
We believe that powerfully nourishing products can be produced, distributed and enjoyed without harm.

Our premium skin and hair care is made here in New Zealand with pure, natural ingredients. We're committed to sourcing as ethically and locally as possible, with a preference for organic. Our products are developed without cruelty and brought to you in zero waste packaging and compostable courier bags.

A little goes a long way. Our line contains no water or emulsifiers, just potent natural actives and nourishing oils, so you’ll find āma lasts longer than typical products. Our development process is rigorous yet simple: we only include the finest, most effective natural ingredients. āma has everything you need and nothing you don’t.